Leveraging TikTok for Digital Literacy in Information Systems to Support Smart Village Initiatives in Indonesia

Komarudin Tasdik

Abstract


The development of smart villages in Indonesia requires innovative strategies to enhance digital literacy among rural communities. TikTok, as one of the fastest-growing social media platforms worldwide, holds significant potential as an educational medium in the field of information technology. This study analyzes keyword trends related to the Information Systems program on TikTok to identify opportunities for supporting the smart campus concept within the smart village ecosystem. A mixed-methods approach was applied, combining qualitative techniques for content design and quantitative analysis to measure audience reach and user engagement. The findings reveal that certain keywords can attract substantial audience attention and stimulate greater interest in Information Systems topics. These insights suggest that strategic keyword selection on TikTok can serve as a catalyst for digital literacy, broaden access to higher education information, and accelerate rural digital transformation in Indonesia.Keywords: digital literacy, information systems, TikTok, smart village, Indonesia

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DOI: https://doi.org/10.53675/icosei.v1i1.1492

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Universitas Al-Ghifari

Proceeding International Conference On Sustainable Environment And Innovation Al Ghifari