Indonesia’s Coffee Diplomacy at the San Francisco Coffee Festival 2022

Pupu Fujiah (1) , Tri Darmawan (2)
(1) Al-Ghifari University,
(2) Al-Ghifari University
https://doi.org/10.53675/icosei.v1i1.1562
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Issue
Vol. 1 No. 1 (2025)
Submitted
2025-08-18
Published
2025-10-07
PDF

Abstract

Indonesia’s is the one of the world’s largest coffee producers, with significant potential to utilize coffee as a medium of cultural diplomacy. Indonesia’s participation in the 2022 San Francisco Coffee Festival served as an important momentum to promote Indonesian coffee while strengthening cross cultural connections through the contribution of the diaspora. This study aims to examine coffee diplomacy as a bridge between communities and the global society, using Beaneka Coffee as the main case in promoting Indonesian coffee in the United States. The research employed a descriptive qualitative method, with data collected through interviews and literature review. The findings indicate that coffee diplomacy not only enhances Indonesia’s positive image but also fosters social interaction between the diaspora, industry actors, and festival visitors. The exchange of cultural narratives behind each coffee variety encourages a deeper understanding of Indonesia’s identity and diversity. In conclusion, coffee diplomacy functions as an effective medium to build connectivity among societies across nations, supporting a sustainable future based on social collaboration.

Authors

Pupu Fujiah
Al-Ghifari University
Tri Darmawan
Al-Ghifari University

How to Cite

Indonesia’s Coffee Diplomacy at the San Francisco Coffee Festival 2022. (2025). Proceeding International Conference On Sustainable Environment And Innovation (ICOSEI), 1(1). https://doi.org/10.53675/icosei.v1i1.1562

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