Strategy for Increasing Digital Population Identity Activation in Salatiga City Central Java Province

Abstract

This study examines the low activation rate of Digital Population Identity (IKD) in Salatiga City, which is caused by the community's lack of understanding of IKD. The objective of this research is to identify the strategies implemented by the Population and Civil Registration Office (Disdukcapil) to increase IKD activation achievement. The study is qualitative with a descriptive approach, utilizing data collection techniques such as interviews, observations, questionnaires, and documentation. The results indicate that the strategies applied by the Disdukcapil of Salatiga City to encourage IKD activation have been carried out but are not yet optimal. Various challenges remain, including low public interest, limited human resources, suboptimal socialization efforts, and the fact that IKD has not yet been accepted as a public service transaction system by some institutions. The strategic analysis employs the theory by Wheelen and Hunger as cited in Sudiantini (2022), covering four dimensions: environmental scanning, strategy formulation, implementation, and evaluation and control. To overcome these obstacles, the most suitable strategy is considered to be increasing the number of human resources, especially IKD operators, as well as enhancing the intensity and quality of socialization to the community in order to improve understanding and acceptance of IKD.