Organizational Culture Transformation to Enhance Institutional Credibility: A Qualitative Study At Al-Ghifari University

Mochamad Zakaria, S.IP., M.SI. (1)
(1) Universitas Al-Ghifari
https://doi.org/10.53675/icosei.v1i1.1689
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Issue
Vol. 1 No. 1 (2025)
Submitted
2025-09-18
Published
2025-10-07
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Abstract

This research focuses on the the transformation of organizational culture at Al-Ghifari University and its role in enhancing institutional credibility. Using a qualitative case study approach, data were collected through in-depth interviews, document analysis, and participant observation. The findings reveal that the cultural transformation involved reinforcing shared values, improving internal communication, promoting ethical leadership, and fostering collaborative engagement among academic and administrative staff. These changes strengthened stakeholder trust and positioned the university as a more credible and reliable institution in the eyes of the community. The study concludes that strategic cultural transformation can serve as a foundation for long-term credibility and sustainability in higher education institutions.

Authors

Mochamad Zakaria, S.IP., M.SI.
Universitas Al-Ghifari image/svg+xml

How to Cite

Organizational Culture Transformation to Enhance Institutional Credibility: A Qualitative Study At Al-Ghifari University. (2025). Proceeding International Conference On Sustainable Environment And Innovation (ICOSEI), 1(1). https://doi.org/10.53675/icosei.v1i1.1689

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