THE ROLE OF THE ASSOCIATION OF INDONESIAN ANGKLUNG ENVIRONMENTALISTS (PPAI) IN IMPLEMENTING ANGKLUNG VALUES IN JAPAN

Abstrak

This study aims to analyze the role of the Indonesian Angklung Activists Association (PPAI) in implementing the values contained in the angklung in Japan. The phenomenon that underlies this research is the limited understanding of the Japanese public towards the angklung, even though this musical instrument has high artistic, philosophical, and social values. The challenge is increasingly complex because Japanese culture tends to be individualistic, so that appropriate cultural diplomacy strategies are needed. This study uses qualitative methods with data collection techniques through in-depth interviews with stakeholders. The analysis focuses on PPAI's strategy in integrating the 5M concept (Easy, Educative, Mass, Festive, and Affordable) through the role of teachers as agents of education and character building. The results show that PPAI is able to utilize the angklung as an effective medium of cultural diplomacy, shaping a positive image of Indonesia in the eyes of the Japanese public, and encouraging the creation of socio-cultural networks that strengthen the exchange of values, ideas, and experiences between the two countries.Keywords: Cultural Diplomacy, Angklung, Indonesia, Japan, Socio-Culture.Introduction