UPAYA PENINGKATAN DIPLOMASI PUBLIK INDONESIA DI NEGARA-NEGARA ASEAN MELALUI BEASISWA SENI DAN BUDAYA INDONESIA (BSBI)

Abstract

Abstract

This paper analyzes how Indonesian Art and Culture Scholarship (IACS) becomes an
instrument to improve Indonesian public diplomacy in ASEAN. The Ministry of Foreign
Affairs of the Republic of Indonesia has organized the IACS program since 2003. Starting
from the ASEAN Community’s ratification program in 2015, Indonesia must adjust its public
diplomacy in ASEAN region. This paper applies concept of public diplomacy to look at
various efforts to improve Indonesian public diplomacy in ASEAN and national interest to
analyze why Indonesia uses public diplomacy in achieving Indonesia's national interests. By
organizing the IACS program, Indonesia has purpose to introducing Indonesian art and
culture to the people of ASEAN countries so that it can improve its public diplomacy and
encounter new challenges from the ASEAN Community.

Keywords: ASEAN Community, Indonesian Arts and Cultural Scholarship, Ministry of
Foreign Affairs of the Republic of Indonesia.