PENGARUH DIFFERENSIASI PRODUK dan HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI PENDEKATAN PARTIAL LEAST SQUARE SEM SMARTPLS. KarismaPro, [S. l.], v. 11, n. 2, p. 58–73, 2020. DOI: 10.53675/karismapro.v2i2.108. Disponível em: https://journal2.unfari.ac.id/index.php/karismapro/article/view/108. Acesso em: 11 mar. 2026.