Pengaruh Penjualan Langsung Terhadap Peningkatan Volume Penjualan Paving Blok Pada PT. Baruna Alam Lestari Bandung

Abstract

Along with the rapid growth of the economy today, marketing has an increasingly important position in the business world. This is because the purpose of the company to grab market share from the sale of products optimally, quickly is to do direct sales.One form of the use of marketing in the business world, especially in the field of sales is to use direct sales it has the ability to provide information needed by the company and employees.With the effect of face-to-face sales in increasing sales volume paving blocks are designed to meet the needs of such administration, knowing the amount of production of goods every day, managing employee wages and production costs in order to test the relationship between the independent variables with the dependent variable.Based on the hypothesis by using the test "t" is obtained "t" count is greater than the "t" table that t (h) = 31.67, and "t" (table) = 1.86 at odds tarap confidence (0, 95) which means that the hypothesis (Ha) is received stating that the very significant effect of the implementation of the policy face to face sales to increase in sales volume of paving blocks on PT. Baruna Alam Lestari Bandung.Based on a correlation product showed a high correlation Moment is located between 0.80 <r ≤ 0.100 and indicates the positive direction with the degree of influence of 94% and a very high categorized sertasisanya 60% influenced by other factors.Implementation face to face will give a big hand to the sales volume of paving blocks on PT. Baruna Alam Lestari Bandung in the amount of 94% even if the bias higher inhibitory factors that 6% can be minimized.This means that there is a significant direct sales to increase in sales volume.