The Meaning in English Japanese Car and Motorcycle Companies Slogan by Leech’s Theory

Abstrak

Based on that background, this study is aimed on how the types of meaning are appeared in the language of slogan-making of English Japanese car and motorcycle companies slogan which is specified to identify the types of associative meaning appeared and describe meaning that is emphasized. This study uses descriptive qualitative approach that emphasizes on describing in detail the types of meaning that appears in the language of slogan-making of English Japanese car and motorcycle companies slogan in which the data of this study are twelve slogans which taken from internet. The instrument of this study is the human instrument who is gathering and analyzing the data. The results of this study show that in the language of slogan-making of English Japanese car and motorcycle companies slogan there are several types of meaning appears based on Leech’s seven types of meaning theory, namely conceptual meaning, connotative meaning, affective meaning, reflected meaning, and thematic meaning. Meanwhile two are three types of seven types of meaning that did not appear, namely social meaning and collocative meaning.