STYLISTIC ON HARDSUB (A CASE STUDY OF CAR COMPANIES ADVERTISEMENT USING COVID-19 THEMED  )

Yuli Astuti; Adam Darmawan; Fourus Huznatul Abqoriyyah

doi:10.53675/gist.v4i2.298

Yuli Astuti ⁽¹⁾ , Adam Darmawan ⁽²⁾ , Fourus Huznatul Abqoriyyah ⁽³⁾

(1) UNFARI,

https://doi.org/10.53675/gist.v4i2.298

Issue
Vol. 4 No. 2 (2021): THE GIST: JURNAL SASTRA DAN BAHASA

Submitted
2021-12-14

Published
2022-01-01

PDF

Abstract

Hardsub is a subtitle display that blends with the original video frame in the Youtube application, and the selection of videos themselves based on several car company advertisements with the theme of covid-19. This research is focused on hard sub text and the analysis process will use a stylistic approach. Stylistics as an analysis of distinctive expressions in language and a description of their purpose and effects. The method used in this research is descriptive qualitative, this method is a method that aims to determine the nature and deeper relationship between two variables by observing certain aspects more specifically to obtain data. The purpose of this research is to find out what type of stylistic which appears in hard sub text and gives messages to readers around the world via youtube to always maintain health protocols, keep the surrounding community clean and stay at home during the COVID-19 pandemic.

Keywords : Hardsub, stylistic, COVID-19

Authors

Yuli Astuti

UNFARI

Be grateful for the blessings that God has given

Adam Darmawan

Fourus Huznatul Abqoriyyah

How to Cite

STYLISTIC ON HARDSUB (A CASE STUDY OF CAR COMPANIES ADVERTISEMENT USING COVID-19 THEMED ). (2022). The GIST, 4(2). https://doi.org/10.53675/gist.v4i2.298