STYLISTIC ON HARDSUB (A CASE STUDY OF CAR COMPANIES ADVERTISEMENT USING COVID-19 THEMED )

Yuli Astuti (1) , Adam Darmawan (2) , Fourus Huznatul Abqoriyyah (3)
(1) UNFARI,
https://doi.org/10.53675/gist.v4i2.298
crossmark

##plugins.themes.bootstrap3.article.sidebar##

Terbitan
Vol 4 No 2 (2021): THE GIST: JURNAL SASTRA DAN BAHASA
Telah diserahkan
2021-12-14
Diterbitkan
2022-01-01
PDF (Inggris)

Abstrak

Hardsub is a subtitle display that blends with the original video frame in  the Youtube application, and the selection of videos themselves based on several car company advertisements with the theme of covid-19. This research is focused on hard sub text and the analysis process will use a stylistic approach. Stylistics as an analysis of distinctive expressions in language and a description of their purpose and effects. The method used in this research is descriptive qualitative, this method is a method that aims to determine the nature and deeper relationship between two variables by observing certain aspects more specifically to obtain data. The purpose of this research is to find out what type of stylistic which appears in hard sub text and gives messages to readers around the world via youtube to always maintain health protocols, keep the surrounding community clean and stay at home during the COVID-19 pandemic. Keywords : Hardsub, stylistic, COVID-19

Penulis

Yuli Astuti
UNFARI
Be grateful for the blessings that God has given
Adam Darmawan
Fourus Huznatul Abqoriyyah

Cara Mengutip

STYLISTIC ON HARDSUB (A CASE STUDY OF CAR COMPANIES ADVERTISEMENT USING COVID-19 THEMED ). (2022). The GIST, 4(2). https://doi.org/10.53675/gist.v4i2.298

##plugins.themes.bootstrap3.article.details##

Referensi

Google scholar:

Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory. Chicago: Aldine.Google Scholar

Rubin, H. J., & Rubin, I. (1995). Qualitative interviewing: The art of hearing data. Thousand Oaks: Sage.Google Scholar

Book, ebook , journal:

An introducing of English phonology ebook April McMahon (2002) Edinburgh university press Ltd

An Introduction to Graphology(2015) Definition, Theoritical Background and levels of analysis

An introduction to graphology book by wales (2001)

Dictionary of stylistic by Wales Katie (published 2011)

Eugene Ehrlich (1987).Schaum’s outlines,punctuation,capitalization and spelling

Larry J Kricka (2013).Alliteration,again and again

Peter verdonk,(2002) Stylistics,oxford university press

Paul Simpson(2004). Stylistics (Aresource book for students)

Wales, Katie. (1994) 2001. A Dictionary of Stylistics. London: Longman.

Geoffrey Leech and Mick Short, (2007) Style in fiction second edition

Website:

www.youtube.com

Youtube link :

https://www.youtube.com/watch?v=BJQfb6SLAZ downloaded on August 6, 2021

https://www.youtube.com/watch?v=tCdw6ZBauSE downloaded on August 6, 2021

https://www.youtube.com/watch?v=eVVN0wbmoCM downloaded on August 6, 2021

https://www.youtube.com/watch?v=RRJiYeIxJpY downloaded on May 24, 2021

Artikel paling banyak dibaca berdasarkan penulis yang sama

1 2 > >>